We all make the occasional howler when typing – particularly if we rely on the spillchucker to proof-read our articles for us. Even now after numerous revisions, I still spot typos in stuff I wrote years back.
But when sending out a mass-marketing mail, it’s a good idea to check, double check and then check again. Particularly when it’s the subject line!
So I was more than a little amused to get an e-mail from e-car insurance offering me “Beakdown Cover”.
Presumably it’s only applicable if you ride a bike like a Hayabusa, which of course is named after a Japanese falcon!